Adding 5 weekday Night soccer games to its lineup has paid handsome dividends for NFL Network, sanctioning the league’s in-house TV outlet to spice up its carriage fees by the maximum amount as forty one p.c.
According to SNL Kagan estimates, NFL Network in 2013 charges operators a mean affiliate fee of $1.34 per subscriber per month, a pointy increase from the $0.95 a pop the channel commanded a year past. The new rating theme currently places NFL web second among all cable properties, surpassing explosive compound ($1.29) and therefore the non-ad supported Walt Disney Channel ($1.15).
At the highest of the carriage fee organic phenomenon is ESPN, that rakes in an exceedingly princely fee of $5.45 per sub per month, up from $5.01 in 2012.
Given NFL Network’s recent subscriber gains (the channel currently reaches sixty nine.7 million homes, up ten p.c from the year-ago sixty three.2 million), overall affiliate revenue is predicted to extend fifty six p.c to $1.12 billion.
The 2012 campaign marked the primary within which NFL web carried nearly a full season’s price of live games. Over the course of thirteen telecasts, the network averaged half dozen.35 million viewers and a two.6 rating within the adults 18-49 demo.
While NFL Network looks to urge fed the league’s table scraps (last year’s games enclosed a lopsided 31-13 scrummage between the 1-7 Kansas town Chiefs and therefore the 4-4 port of entry Chargers), some of early games frightened up massive numbers. the primary tumour necrosis factor game of 2012, associate NFC North grudge match between the Chicago Bears and Green Bay Packers, delivered eight.56 million viewers and a three.8 within the greenback demo, whereas the Browns and Ravens battled on Sept. twenty seven before of a national viewing audience of eight.05 million viewers. A late defensive stand by port secured a persuade division rival Cleveland; per Nielsen, the sport averaged a three.3 among the 18-49 set.
The live-plus-same-day ratings don't take into consideration native deliveries in every team’s home market.
Naturally, the strong NFL slate helped boost the network’s fourth-quarter ratings. NFL web averaged 751,000 total viewers in this fall prime, up twelve p.c versus the prior-year 668,000. The greenback demo was up thirteen p.c to 378,000 adults 18-49.
Per Kagan information, NFL web last year engaged roughly $200.7 million in total ad sales revenue, over double what it took in over the course of 2011 ($99.6 million).
RBC Capital Markets analyst David Bank comes that NFL web can book the maximum amount as $335 million in ad sales commitments this year, that interprets to a rise of sixty seven p.c. wanting any down the road, Bank same the channel is heading in the right direction to get $887 million in sponsor bucks in 2017.
If NFL web continues to operate as associate ATM (Kagan comes positive operational income of $81.5 million for the channel in 2013, a pleasant swing from the negative $325.4 million denote a year ago), the league could ultimately conceive to shelve associatey future plans to supply an eight-game cable package. Before the NFL awarded the 5 additional weekday night games to its own property, everybody from Fox Sports to Turner Sports to NBC Sports was same to be sniffing around for a deal.
NFL Network’s tumour necrosis factor coverage kicks off Sept. twelve with a Jets-Patriots hate-fest. Among the less dimmed games on the schedule ar a Giants-Bears defensive brawl (Oct. 10) and a Dec. twelve Chargers-Broncos confrontation that would have competition implications.
According to SNL Kagan estimates, NFL Network in 2013 charges operators a mean affiliate fee of $1.34 per subscriber per month, a pointy increase from the $0.95 a pop the channel commanded a year past. The new rating theme currently places NFL web second among all cable properties, surpassing explosive compound ($1.29) and therefore the non-ad supported Walt Disney Channel ($1.15).
At the highest of the carriage fee organic phenomenon is ESPN, that rakes in an exceedingly princely fee of $5.45 per sub per month, up from $5.01 in 2012.
Given NFL Network’s recent subscriber gains (the channel currently reaches sixty nine.7 million homes, up ten p.c from the year-ago sixty three.2 million), overall affiliate revenue is predicted to extend fifty six p.c to $1.12 billion.
The 2012 campaign marked the primary within which NFL web carried nearly a full season’s price of live games. Over the course of thirteen telecasts, the network averaged half dozen.35 million viewers and a two.6 rating within the adults 18-49 demo.
While NFL Network looks to urge fed the league’s table scraps (last year’s games enclosed a lopsided 31-13 scrummage between the 1-7 Kansas town Chiefs and therefore the 4-4 port of entry Chargers), some of early games frightened up massive numbers. the primary tumour necrosis factor game of 2012, associate NFC North grudge match between the Chicago Bears and Green Bay Packers, delivered eight.56 million viewers and a three.8 within the greenback demo, whereas the Browns and Ravens battled on Sept. twenty seven before of a national viewing audience of eight.05 million viewers. A late defensive stand by port secured a persuade division rival Cleveland; per Nielsen, the sport averaged a three.3 among the 18-49 set.
The live-plus-same-day ratings don't take into consideration native deliveries in every team’s home market.
Naturally, the strong NFL slate helped boost the network’s fourth-quarter ratings. NFL web averaged 751,000 total viewers in this fall prime, up twelve p.c versus the prior-year 668,000. The greenback demo was up thirteen p.c to 378,000 adults 18-49.
Per Kagan information, NFL web last year engaged roughly $200.7 million in total ad sales revenue, over double what it took in over the course of 2011 ($99.6 million).
RBC Capital Markets analyst David Bank comes that NFL web can book the maximum amount as $335 million in ad sales commitments this year, that interprets to a rise of sixty seven p.c. wanting any down the road, Bank same the channel is heading in the right direction to get $887 million in sponsor bucks in 2017.
If NFL web continues to operate as associate ATM (Kagan comes positive operational income of $81.5 million for the channel in 2013, a pleasant swing from the negative $325.4 million denote a year ago), the league could ultimately conceive to shelve associatey future plans to supply an eight-game cable package. Before the NFL awarded the 5 additional weekday night games to its own property, everybody from Fox Sports to Turner Sports to NBC Sports was same to be sniffing around for a deal.
NFL Network’s tumour necrosis factor coverage kicks off Sept. twelve with a Jets-Patriots hate-fest. Among the less dimmed games on the schedule ar a Giants-Bears defensive brawl (Oct. 10) and a Dec. twelve Chargers-Broncos confrontation that would have competition implications.
شارك اصدقائك ؟
يتم التشغيل بواسطة Blogger.
0 التعليقات:
إرسال تعليق